Infographics have taken the place of traditional presentations for several reasons:

1.  They are usually a single, colorfully illustrated image with a lot of data crammed into a small space that is compelling to read

2.  They don’t require any special software (Microsoft Powerpoint, Apple Keynote…) to view, since they are images and render perfectly well in a web browser, and

3.  Infographics tend to go viral more often than other online forms of media, with the exception of videos

Because infographics can pack a huge data punch into a small area — one that is actually quite large as far as images are concerned — they are uniquely useful in presenting persuasive info in a way people will be more likely to share with others, and remember fairly well themselves.  Infographics are where it’s at in online marketing, and if you are not yet leveraging their power in your campaigns, you will want to consider the benefits of designing infographics.

Here is an infographic about infographics!  This will help you to see all the steps involved in creating the best infographic possible for your business.  Like all infographics, the version below is not true to scale.  You’ll need to click it to open it in its own window, and then click one more time to expand it to full size.

Tags: infographics design