Color is key when it comes to getting in touch with the emotions and desires of consumers, according to recent data collected from a survey of marketers who have had some success in the application of color in advertising and branding campaigns.  It’s nothing new.  Color has long been associated with relative psychological aspects that are known to influence perception and mood in people who are shopping.  It applies to everything from cars to designer handbags and tech devices.  Just look at the success of the fairly inexpensive line of handbags and accessories from Vera Bradley if you have any doubt at all.  These have become an obsession for millions of women in the Southern US, and the interest has now spread to college campuses all around the country.  Color plays an important role in how well these items sell.

Another example is the craze for Apple Computer products during the early 2000s, when iMacs were still roundish and came in a variety of outlandish colors and patterns, and the popular iBook laptop computer from Apple resembled a very colorful toilet seat.  Below you will find some valuable data to support the use of color in advertising and marketing.

Tags: color and marketing