Marketing News

Color is key when it comes to getting in touch with the emotions and desires of consumers, according to recent data collected from a survey of marketers who have had some success in the application of color in advertising and branding campaigns.  It’s nothing new.  Color has long been associated with relative psychological aspects that are known to influence perception and mood in people who are shopping.  It applies to everything from cars to designer handbags and tech devices.  Just look at the success of the fairly inexpensive line of handbags and accessories from Vera Bradley if you have any doubt at all.  These have become an obsession for millions of women in the Southern US, and the interest has now spread to college campuses all around the country.  Color plays an important role in how well these items sell. Continue reading

It is true that publishing videos on the web hasnot been a big deal at all for years now,  and even so, the process of getting them highly ranked in search engines remains a mystery.  Video SEO seems to have been left behind the rest of the SEO industry,  but it is now starting to gain ground.  The fact that it has taken this long is puzzling when one considers the great successes of viral videos, and the fact that people would rather watch and listen to information than simply read it.  The presence of video hosting companies like YouTube have made the possibility of incorporating video into SEO a reality of our times.   So, how to get on with that? Continue reading